Discussion questions for the week Essay Example | Topics and Well Written Essays - 250 words

Discussion questions for the week - Essay Example A type-II is a direct opposite where the researcher may totally miss out on a possible impacting result or hypothesis and eventually says that there were no critical results. The example of type II error is just the converse of previous example where the result turns out to be negative for a disease but actually the patient does possess it. Many of the time, these types of errors occur because of incorrect methods followed in a research, like incorrect number of sample data being tested etc. Because of the impact produced by these errors which sometimes may result catastrophically, there should be immense attention placed on such predictions to prevent both false positive and false negative results. (Type I and Type II errors, 2004) Statistical significance and practical significance are although based out of data, they have completely different interpretations. Statistical significance provides a relationship between data which may be significant statistically but does not count in as useful way, practically. However, practical significance, as the name indicates, provides a meaningful relationship between the data which may go on to help in identifying or stating a hypothesis. For example, if we consider the number of educated people in a state over a period of time and if it results in such a way that on mean, 60 people are educated out of 100 in one state and 61 people are educated out of 100 in another state. Statistically it provides a lot of difference between two sets of data but on the other hand, there is no significance associated with it practically. (McIntyre,

Researching Consumer Behavior Essay Example | Topics and Well Written Essays - 500 words

Researching Consumer Behavior - Essay Example Consumer behavior research has found out that with people broadening their minds and the urge for doing something different from the rest of the people around them, have let to something termed as clothing optional cruise. Consumer enjoys fun and love to experience new things in their life. Freedom is one of the important aspects which have given rise to this research. The clothing optional cruises allow a member to experience freedom oh seas. These cruises are open to adults so they can strip away the stress of their life when on the cruise and experience something different. Consumer behavior aims to research on the issues that a consumer might face along with the ongoing trends. The main issue prevailing is stress and to avoid the stress people might go to any extend they want. People go for vacations, hangout with their love ones and so on. Freedom is one thing that was missing in the lives of the people and the future trend of enjoying life gave rise to the idea of offering clot hing optional cruises. The most viable data that might be founded out that people do love when the marketers offer something new and different to the audience. People are actually bored of their daily routine so something new and existing would definitely arouse interest on the target audience. Clothing optional cruises have been popular since the 1970s but at recent times it has received a huge popularity. Because of the popularity of such an offering and since it has been accepted by the audience many companies have started to offer voyage on clothing optional. The strategies adopted by marketer were just to offer something that would be a medium of enjoyment for the people. There were already cruises and people were traveling on them but clothing optional cruises did excite the people and thus became a huge success. The cruises offer all the facilities and mostly sail to sunny locations such as Caribbean, Germany, and France where people could enjoy. Seeing people acceptance and